The Queen is believed to have ordered Meghan Markle and Prince Harry to give up plans to build their business efforts on the Sussex Royal brand because they have agreed to give up their working royal role to seek “financial independence.” Sky News royal correspondent Rihannon Mills suggested the decision to band the Duke and Duchess of Sussex from using the bran is a “big blow” to the couple but claimed Her Majesty “put her foot down” with her grandson and his wife. Ms Mills said: “There are reports in some of the papers this morning saying the Queen, in essence, has put her foot down and said, ‘you can’t use that royal title as well as go out and become financially independent because it may look like you are trying to get money out of using that brand.’

“Nothing has been confirmed by the Palace, we are still waiting to find out how exactly they are going to brand their charity going forward.

“What a Palace source has said, as the Duke and Duchess of Sussex are stepping back as senior members of the Royal Family and work toward financial independence, the use of the word royal in this context needed to be review.

“They said discussions are still ongoing and also said planning is well underway for the launch of their new, non-profit organisations.”

Ms Mills said Meghan and Harry had hoped to continue using the Sussex Royal brand after investing in a new “swanky” website and building up a strong Instagram presence while still working members of the Royal Family.

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The royal correspondent continued: “This will come as a big blow to Harry and Meghan – we know they spent a lot of money on that swanky website that they had, the Sussex Royal website, and their Instagram account.

“They have been using that brand, they have also been going out trying to trademark it.

“This shows that while the Royal Family has said, ‘ok, you can go out on your own,’ there are still a lot of things that need to be worked on.”

The Duke and Duchess of Sussex had hoped to continue working for the Queen in a reduced capacity but, following crisis talks with Her Majesty and other senior family members, they agreed to give up their roles completely. 

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